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Cowboy Chicken struggled to keep guest data clean, making it difficult to identify top catering customers and re-engage them consistently. Their sales team was spending valuable time on manual follow-ups without visibility into customer behavior.
Using the wrong CRM
Manual, time-consuming workflows
Missed re-order opportunities
Low personalization
Enabled automation-driven follow-ups (first-order, second-order, lapsed, churn)
Eliminated heavy manual workflow (entering leads, scheduling reminders, tracking statuses)
AI automatically determines:
Improves personalization (AI + Personal touch now work together)
161x ROI on monthly subscription after 1 month.
Sales managers saved 45 hours/month via automation equivalent to one week salary of an extra sales manager.
Added 10% in incremental catering revenue due to automations.
Omnirev’s automated CRM has already begun saving time for our team. Especially when it comes to outreach and follow-up. Being able to target specific business types or regions with tailored catering emails makes our efforts more strategic and scalable. We’re just scratching the surface, but the efficiencies we're gaining are already making a real impact.
Brittany Mercer, Director of Catering
Automation saves time and reduces manual work. Omnirev handles repetitive tasks, letting teams focus on high-value interactions.
AI-driven personalization strengthens relationships, Outreach feels personal and timely, boosting engagement and retention.
Better CRM integration drives results, Tracking ROI, re-engaging churned guests, and running targeted campaigns is now seamless.
